The project is supported by Amway China with an aim of raising public awareness on environment and encouraging green lifestyle through edutainment at carnivals of environment protection.

　　The theme activities, designed for family participants, include interactive games, playlet, tips for green life, graffitist wall and exhibitions.

　　The carnival was initiated in Beijing in June 2009 and carried out in 7 other cities, attracting participation of 240,000 children and their parents.